University of Minnesota

Marketing Student Profile

Name: Maraika Lumholdt
Graduation Year:
Hometown: South Burlington, VT

Sophie Campbell

How and why did you choose your major?

Choosing a major was never something that felt very easy, I had a lot of interests and wasn't sure where to narrow them down to pick just a few things to focus on. In high school, I was involved with DECA which gave me exposure to business and through that I realized that I am definitely business-minded- I like understanding how organizations function, and I liked doing things with financial numbers. What ultimately led me to marketing is that I am both creative and analytical. I love different forms of art on top of my analytical side, so I didn't want to give up being creative. I think marketing has a lot of misunderstandings- that it's just advertising, or only creative- but by talking to friends and advisers, I realized that it's a blend of both, which I love.

Please give a description (in your words) of your major including the things you learn, favorite classes, and any challenges you have faced.

Marketing, in brief, is all about organizing strategy around selling products or services. At the heart of this is really understanding consumers and putting ourselves in their shoes. Marketing is very broad, so this includes everything from how we determine which products to make, how to communicate with consumers, and how to price products (along with many, many other activities). I really have loved my marketing research class because it taught me that empathy is at the heart of marketing, and we have to talk to consumers to understand what they want and need. In terms of challenges, I would say because marketing is so broad it often incorporates ideas from all business areas- some of which are strengths of mine and some of which are not. It's amazing to have such well-rounded learning, though!

What types of experiences outside of the classroom have you had relating to your major? (i.e. clubs, jobs, internships, volunteering, study abroad etc.)

I've studied abroad in Brussels, where I gained knowledge of marketing at an international level. I also currently intern at Ovative/group, a digital marketing agency. There, I have had lots of experience with marketing analytics and using data to come up with creative solutions for clients' digital marketing strategies!

In your opinion, what is one thing, or one piece of advice that other students pursuing your major should know?

Embrace collaboration! Marketing is very collaborative, and marketers work with countless other areas of a business. People are your best resources, whether it's employees or customers.

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